The Rise of American Heritage Lending

Rocky Butani interviewed Dave Orloff, CEO of American Heritage Lending, a national direct private lending company based in Irvine, California. They offer a variety of financing options to residential real estate investors in 45 states: DSCR 30-year rental loans, fix & flip, ground-up construction and short-term bridge loans. The company has grown immensely in the past 2 years and is now one of the top 10 lenders in the United States in terms of loan volume. Learn about the company's recent growth, their operation and Dave's thoughts on private lending for 2025.

Visit American Heritage Lending's profile on PrivateLenderLink.com to learn more about their lending guidelines: 
https://privatelenderlink.com/profile/american-heritage-lending/?utm_source=lender-link-podcast

Loan originators interested in a DSCR third-party origination wholesale program can learn more on this website:
https://ahlendtpo.com/?utm_source=lender-link-podcast

00:00 Intro 
01:14 Company Background 
02:00 Growth Since 2018 
03:57 Loan Volume Surge 
05:11 Billion Dollar Milestone 
06:54 Q3 2024 Rankings 
09:16 High Rates and High Volume 
11:17 Industry Demand Trends 
13:02 Loan Type Breakdown 
14:58 DSCR Popularity 
16:26 Wholesale vs Retail 
18:49 Wholesale Platform 
20:12 Team and Locations 
22:19 Michigan Office 
24:00 Fix and Flip Outlook 
25:30 Short Term Lending Challenges 
27:29 DSCR in 2025 
28:33 Market Predictions 
30:17 Wrap Up 
The Rise of American Heritage Lending
Broadcast by